Ebook Download Package Design Workbook: The Art and Science of Successful Packaging
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Package Design Workbook: The Art and Science of Successful Packaging
Ebook Download Package Design Workbook: The Art and Science of Successful Packaging
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About the Author
Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. StevenÃ?s personal design work is part of the permanent collection in the U.S. Library of Congress. John Silva is vice president and creative director of DuPuis and has been with the firm for over 15 years. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including NestlÅ , KelloggÃ?s, Mars Petcare, Farmer John, Dole, and Baxter Pharmaceuticals. Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. StevenÃ?s personal design work is part of the permanent collection in the U.S. Library of Congress. John Silva is vice president and creative director of DuPuis and has been with the firm for over 15 years. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including NestlÅ , KelloggÃ?s, Mars Petcare, Farmer John, Dole, and Baxter Pharmaceuticals.
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Product details
Paperback: 240 pages
Publisher: Rockport Publishers; Reissue edition (June 1, 2011)
Language: English
ISBN-10: 1592537081
ISBN-13: 978-1592537082
Product Dimensions:
8.5 x 0.8 x 8.6 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
48 customer reviews
Amazon Best Sellers Rank:
#42,334 in Books (See Top 100 in Books)
This is mostly a history and documentary style reference book of abstraction & philosophy, not a 'workbook' by any means. I expected it to be more of an instructional methodology with exercises, techniques & resources for an active designer to expand skills, that type of thing. Nope. I'm giving it 3 stars because it's well made and the authors are reputable, quality book construction and that I'm sure it has value for a specific audience out there. The title and description are just a bit misleading of its content.
This is one of the best books on package design I've seen in many years.Whether you are a student, junior designer, marketing professional, advertising executive, brand manager - or, anyone who will play any role in the package design process - this is a must-have reference. It should be required reading for the same list.I am founder and principal of my own package design firm for more than 25 years. Even so, this is a refreshing reminder of the "how and why" of what we do.The writing is to-the-point and without much of the useless design-speak one might expect. With high-quality images the book covers the entire process, reasoning and importance of packaging. Examples range from big-picture concepts to required details.Well-done.
I just received the book today. First, it is full of insights that anyone producing a product should be aware of. It is full of illustrations that help the reader connect with the information outlined in text.
This book is fantastic! I had to buy this for a package design class. It's the first book I had in college that I wanted to skip ahead and learn more before it was time to learn the material. It's a fantastic reference, once you are in the field. If you're going to buy a good package design book, this is it!
This book provides ample examples of the principles and considerations to make successful packaging. It's a helpful guide, and it gives history lessons as well.
Bought this because the asking price was cheaper than what they were asking for at my campus. Worth every penny, a great book if you're studying package design.
I highly recommend this book. I have been looking around for a package design book and soooo glad I bought this one. Explains the die line, package details and anything else you were wondering about. Trust me you will not be disappointed with this one.
I had to buy this for a packaging design class, and was happily surprised by how informative yet fun it is. It could ALMOST even function as a coffee table book, because it's not that thick, has a pretty cover and is interesting. It helped me out in my final portfolio preparation too, because it gave me really good advice and ideas for how to create a portfolio for my designs. Good book!!
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